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The website states the following, "Helen trained at Loughborough College of Art And Design for a BA in 3 Dimensional Design." We analyzed that the web page also stated " Since then she has worked in various sections of the jewellery trade." It also stated " For the past few years Helen has concentrated on developing her own designs, using a lot of both precious and semi- precious stones as she likes the colours and the endless variations. She makes up decorative pieces in silver and gold with wire and sheet, creating small three dimensional sculptures to use as adornments." The header had Home as the highest ranking search term. This keyword was followed by Helen West Jeweller, Loughborough College, and Art And Design which isn't as urgent as Home. The other words they uses is jewellery. handmade designs is also included and will not be understood by search crawlers.